Amrutanjan Healthcare has re-launched its iconic Amrutanjan Yellow Balm, reviving the classic glass bottle that has been associated with Indian households for more than 130 years.
The relaunch of Amrutanjan Yellow Balm not only restores a familiar design but also reinforces the company’s sustainability commitment by reducing plastic usage. Each bottle now includes 25% extra balm, offering added value to loyal consumers.
Heritage Revival and New Campaign Under Amrutanjan Yellow Balm Relaunch
The return of Amrutanjan Yellow Balm is supported by the brand’s new campaign, “Har Dard Mitaye,” which features two television commercials depicting relatable everyday moments disrupted by sudden pain—whether at the workplace, during travel, or in routine activities.
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In each situation, the balm is positioned as a quick and natural relief solution, enabling individuals to resume their day without interruption.
Originally introduced in 1893, Amrutanjan’s pain balm became a household remedy that played a central role in families’ daily care routines. The company highlighted that the relaunch aims to strengthen this longstanding connection while meeting modern expectations of responsibility and value.
S Sambhu Prasad, Chairman & Managing Director of Amrutanjan Healthcare Limited, noted that the product has been a trusted companion for generations and emphasized that the reintroduction of glass packaging renews a historical bond with consumers.
He added that the relaunch ensures effective relief, greater quantity, and environmentally conscious packaging.
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Chief Marketing Officer Mani Bhagavatheeswaran said the balm represents familiarity and trust, with each family holding personal memories linked to its use. He stated that reinstating the glass bottle is both an emotional and responsible choice, reconnecting the brand to its roots while ensuring relevance for the future.
With this relaunch, Amrutanjan Healthcare reinforces its heritage of care, ensuring the timeless relief of Amrutanjan Yellow Balm continues to remain an essential part of Indian households.
